New suit leads to new world records
June 25, 2008 in Uncategorized
Speedo has a new swimsuit called the LZR Racer. Swimmers who have worn this suit has lead to 38 new world records since its introduction. Whether that number is truly remarkable is a matter of debate, given Speedo’s commanding market share and the long history of world records getting broken in the runup to the Olympics. But the current perception of the new suit has created insecurity among swimmers sponsored by other brands.
Now, other brands that compete with Speedo are upset because their athletes are winning all the records. If NIKE, and adidas, and Mizuno do not come up with new designs, they will lose their athletes.